Progress Report...x

Suhur, Natasha and Yasmin came together to create our ideas for our production. As we are doing a 2 1-min cinema adverts we decided that we will go with the split screen concept for our production. To further make our vision come true we decided that we create a 40 shot storyboard and we met up during the week to place our shots in the order we would like to film. Furthermore, we have created a script for our production which is two pages long. After that we have now got our camera in place to film.

Progress Report...x

Progress
Script	Completed by Suhur.	First a plan was created on how to approach this subject and we came up with the concept of using humour and seriousness within the actual script.
Storyboard	Completed by Natasha and Suhur (20 shots each)	After many discussions; we decided on 3 different concepts that we were going to use within the actual production. Natasha had begun by doing the first 20 shots with the use of split screen and Suhur had carried on from that used the concept of switching audiences perceptions by using famous shots within film.
Research	Completed by Yasmin	Yasmin had researched a particular institution that specialises in helping ethnic minorities succeed within society and the media.

Research into the genre

Research into the genre

Within our particular genre we have found that the use of urban grime music is used to exemplify the area in which the youths live within. This genre is particularly used within knife crime adverts and films such as Adulthood and Kidulthood. However, we think it is most suitable for our adverts within the first few shots where we aim to manipulate audience’s perceptions of youths and change their stereotypical view of black youths. However, we still aim to follow the conventions of the genre so that audiences are familiar. As we aim for an audience of A/B to change their perceptions and an audience of D,E to influence them about the change so they can identify with the issues we will use our soap opera genre to successfully convey a production that reflects the zeitgeist. The first few shots after watching many knife crime adverts; we aim to use high angle shots and high key lighting as within usual youth adverts there are a low key lighting which does not challenge the stereotype- conventions in which we aim to follow.

Action Plan

Name	Action	What we need to do to make this happen?	Soon? Now? Later?	What evidence indicates this progress?
Natasha, Suhur & Yasmin	Decide on location	Research on the internet and visit places	Now	Progress report
Natasha	Audition potential cast	Advertise the audition process within school and external areas	Now	Progress report
Suhur	Responsible for gathering the props.	Visit clothing shops and retailers	Now	Progress report
Yasmin	Gather equipment in place to film	Visit Mr Babu and rent out the equipment	Soon	Progress report
Natasha	Create posters to advertise our production to gain an audience	Use the software Photoshop	Soon	Progress report
Suhur	Create a script for the cast	Research on what makes a good script and use the structure of a professional screenplay	Soon	Progress report
Yasmin	Create the first 10shots on a story board	We all talk through our vision and decide the order of events and insure that we all use the correct and appropriate media language	Soon	Progress report
Suhur	Create the next 10 shots on the story board	We all talk through our vision and decide the order of events and insure that we all use the correct and appropriate media language	Soon	Progress report
Natasha	Create the final 10 shots on the story	We all talk through our vision and decide the order of events and insure that we all use the correct and appropriate media language	Soon	Progress report
Yasmin	As the director she films the first scenes	Position ourselves into the correct location with actors in place ready to film.	Soon	Progress report

Linked Production Pitch

View more presentations from guest2b9754.

Self Evaluation

As a group our presentation went well in terms of structure and simplicity, however the content did give our fellow class members an idea on what we will produce there was also some down sides to our presentation. Nevertheless, gaining feedback helped our group to produce our final production piece as sophisticated as possible.


WWW:
-Simplistic
-Good use of technology
-Current Explanation Explained
-Some example offered.
-Media Terminology 'dominant representation, subordinate'
-Good Presentation Style
-Theories 'active audience'
- Hypodermic needle challenged.

EBI:
- Use other key words e.g. stereotype, subvert moral panics
- Explain how irony will be used
- research educational acheievment of black youths
- Consider using contrapuntal sound.

1

This advert plays on many stereotypes, the use of propps such as knifes and the Mise-en- scene , which has many typical conventions of grime and dirt. This advert helps us as a group because it acts as a guidline in which we do not stp out of and we continuously change the view on black youths as transitionning from 'bad' to 'good'.

2

This particular video takes a more realist perspective and uses an example to shock the audience. The fact that the main character in this knife crime advert is black reinforces the stereotype; something which we hope to change and challenge. Moreover, this advert helps us as a group to decide which angle to look at through our production; do we take a realist approach and try to reflect the zeitgeist and highight the problem? Or do we (as a group) completely ignore this and reflect the positive side of black youths.

3

'The media are loving it' - this advert exemplifies the media's treatment of black youths, because the dominant representation of youths as violent thugs is the only form of representation of black youths; which ignore the subordinate representation of black youths. This particular advert, consisting of young blak artists, will help us as a group because within this advert black youths look up to these MC's and idolise them. Therefore, this advert could help us as to whether we will showcase young inspirational black youths or just normal everyday youths.