Gender and Ethnicity.......x
Gender is a set of characteristics that are able to distinguish between male and female. There are two types of gender's 'Male' & 'Female'. Gender in the media is an enormous factor where the 'Male' gender is dominant in the industry, in terms of 'media ownership' where men are usually the dominant figures in the industry and also where media texts are 'positioning' women in in 'subordinate' role witht the use of 'male gaze', where every perspective of texts are seen through the males eyes. In addition, with in terms of the idustry 'sexism' plays a huge part in the distribuation of texts and how texts are consumed and percieved.
Ethnicity.....x
Ethnicity within the media is an influence in many ways on all three platforms, e-media, print and broadcast. In many ways ethnicity can lead to a 'moral panic' where due to the 'stereotypical' view linked in with that particular ethnicity an element of 'racism' can also be argued; where the ethnicity of the story plays a part in the correct telling of that particular story being told, in addition, an element 'bias' links in with the story aswell. Furthermore, the study of 'ethnography' where the researcher attempts to understand that certain culture.
Monday 19 October 2009
Monday 12 October 2009
Critical and Linked Production..x
Critical Investigation---> Representation of ethnic minorities in broad sheet newspapers- this will be an interesting investigation as broadsheet newspapers offer a more detailed representation of ethnic minorities as broadsheet newspapers contain more information and mainly target the more intellectual audience.
Linked Production---> Create two newspaper articles showing a negative representation and another article showing a more detailed un-biased representation; containing more written information and less cropped and editied pictures to create a moral panic.
5 Key words
American nightmare- a phrase used by black power politician Malcolm X, to express his sense of the inequalities, particularly linked with race and opportunity. I could apply this definition to my case study as focusing on the way British and American media represent ethnic minorities; whether they are racist representations or not.
Audit Bureau of circulation ABC- an independant body, launched in 1931, in response to advertiser demand for independant verification of the claims made by the sales teams of newspapers and magazines, especially the national press then collectively known as fleet street.
-->by investigating further the circulation of the news paper it provides a deeper meaning into the reasons for the representation.
Bias- An ideological slanting of a maedia text, usually factual reporting, to represent one point of view more favourably than another.
Effects Theory- An audience theory that tends to see the audience as passive and seeks to measure how exposure to paticular aspects of media content can influence the behaviour of the reader or viewer.
Dumbing down- the practice of reducing the iontellectual or acedemic content of a media or cultural text in order to make it accessible to a larger audience.
Linked Production---> Create two newspaper articles showing a negative representation and another article showing a more detailed un-biased representation; containing more written information and less cropped and editied pictures to create a moral panic.
5 Key words
American nightmare- a phrase used by black power politician Malcolm X, to express his sense of the inequalities, particularly linked with race and opportunity. I could apply this definition to my case study as focusing on the way British and American media represent ethnic minorities; whether they are racist representations or not.
Audit Bureau of circulation ABC- an independant body, launched in 1931, in response to advertiser demand for independant verification of the claims made by the sales teams of newspapers and magazines, especially the national press then collectively known as fleet street.
-->by investigating further the circulation of the news paper it provides a deeper meaning into the reasons for the representation.
Bias- An ideological slanting of a maedia text, usually factual reporting, to represent one point of view more favourably than another.
Effects Theory- An audience theory that tends to see the audience as passive and seeks to measure how exposure to paticular aspects of media content can influence the behaviour of the reader or viewer.
Dumbing down- the practice of reducing the iontellectual or acedemic content of a media or cultural text in order to make it accessible to a larger audience.
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