5 Target books

Jewkes, Y. (2004). Media and Crime. London: Sage

This book particualarly talks about how ethnic minorities who are involved within crime are being falsely targeted within the media.


Casey, Bernadette (2002)Television Studies Key concepts. London Routledge
Page 232
'Tesa Perkins suggests that stereotypes can often express something about real social relations '

' The continuing dominance of the televison industries by white middle class men has led to the recognition of the link between stereotyping and the relative lack of minority groups working in television'.

Thes quotes help as I will be focusing on the representation of black youths within Cinema adverts and within Television. These quotations offer me another side of the arguement.

Williams, Kevin(2003): Understanding Media Theor. London. Arnold Publishers.

Page 166

'The 'hypodermic modle' assumed media effects were simple and direct a casual connection existing between what people see, hear and read in the media and their knowledges, attitudes and behaviour'.

This qoutation offers me contextual analysis sorrounding the issues with the bias representation of black youths, thus using the 'hyperdomic model' adds sophistication to my essay.

Hayward, Susan (2000): Cinema Studies Key concepts. London, Routledge

'Iconography for audiences to follow the narrative, so characters where stereotyped'

Since my linked production is to create two cinema adverts which this particular book and quotation will allow me to understand how black youths are a target of a bias representation within cinema and how I could create a more positive representation.